DEMONSTRATE BUSINESS ACUMEN
As we move into the future, we will need to work to anticipate and manage the many change agents in our working environment. To manage these challenges and lead effectively, we must become more adept at recognizing change and be more aware of the issues that come with creating it. We will succeed by building on traditional business models for a future that combines robust systems with a strong ethical compass.
We aim to generate ongoing funding for our important activities. A basic set of methods forms the backbone of our donor-centric perspective. Nationally, individuals are the largest source of charitable donations for nonprofit organizations. In 2020-2022, we will focus on increasing the proportion of contributions from individuals. We will also formalize systems that explore new populations of donors, push compelling stories that connect to our institution, and foster a proactive culture of grant seeking.
Earned income is an increasing focus for CMNH, encompassing branded merchandise, special events, and targeted educational programs, as well as consultancy, augmenting more traditional revenue streams. In the next three years, we will continue to develop formal systems to explore and grow revenue generating opportunities. We aim to increase the proportion of our revenue that is earned, with expanded brand recognition, greater diversity of CMNH merchandise, as well as improved access to products and services.
We are interested in creating more value using fewer resources. The most effective way for us to do this is through eliminating waste from our operations. In 2020-2022, we will do this by focusing on two guiding tenets: continuous quality improvement and respect for people. We will maximize efficiencies through adopting lean practices throughout our activities and introduce systems to improve interdepartmental and cross-component knowledge communications.