TREAT STAKEHOLDERS AS INDIVIDUALS
The duty to treat people as individuals is an obligation for us as a public-facing institution. Ethically, it forms an important thread in the moral case for inclusion and relevance. We are intentional about exploring communities to gain an authentic understanding of their needs and drivers. From a business perspective, providing opportunities to engage personally creates a relationship that keeps our global community engaged.
Use Stakeholders’ Languages
We aim to communicate impactfully. We work to know our audiences, what they care about, and how they will engage most openly. We will continue to define stakeholder communities and their needs. This knowledge will enable us to use languages (both verbal and non-verbal) that are both sensitive and effective.
We will broaden communication channels to align our brand message to our audiences. We will increase both onsite and offsite engagement and find ways to integrate our brand voice further into the culture of Pittsburgh and further afield.
We will broaden the diversity of our staff, board, and leadership. We will implement initiatives that remove barriers to participation and physical access. We will provide pathways for professional development and expand programs and partnerships that improve our inclusivity.